Since Shortcuts to applications aren't recognized by DOS, you can't execute them directly. However, there is a way to launch them, either from the prompt, or from a batch file. The answer is to use the start command:
Type the following:
start "C:\Path\Shortcut to Someprog.exe.lnk", where C:\Path is the full path containing the shortcut, and Shortcut to Someprog.exe.lnk is the filename of the shortcut.
Note that the shortcut filename may not have an extension, that is OK. You can try this manually in a command window before you put it into your programming. The quotes are included to allow for spaces in long path/file names.
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Now that I think a bit more about it, you don't even need the shortcut. When you use start you can tell it to run minimized at the same time with the /m switch.
Try this:
Quote:start /m C:\Path\launch.bat
I should have thought of this earlier.